iO is serious about investing in the Nordics – Peytz & Co marks the first acquisition in Denmark
One of Denmark's most reputable full-service digital agencies, Peytz & Co, becomes a part of iO. In less than a year, this acquisition marks the third agency in the Nordics to join iO.
This acquisition supports the mission of iO, bringing experts and talents together in strategy, content, creation, marketing, and technology as an end-to-end client partner.
"We have been on an ambitious buy and build journey in Benelux for the last couple of years and now the time is right to do the same in the Nordics. Copenhagen was a must, and we finally found the perfect match.", Pieter Janssens, CEO at iO, comments on the deal.
On a journey together
There is no doubt iO will continue to grow in the Nordics. Peytz & Co is their third acquisition in less than 12 months. Earlier this year, Stendahls, and the digital agency Awave also joined iO.
"Stendahls was first in the Nordics, and to be joined by a great agency like Peytz & Co is proof that iO is serious about investing in the Nordics.", Henrik Segergren, Growth Director iO Nordics, comments.
Just like in the Benelux, we are starting with the agencies being "a part of iO," but the goal is clear - we are all becoming iO at one point. We are an agency, not a group. And I am very happy to be leading the way and the team working on this, says Karin Engdahl, Brand Lead iO Nordics.
A prominent player in Denmark
Peytz & Co is a market-leading digital agency, highly specialised in tailor-made, reliable, and efficient digital development solutions for recognised Danish brands. The client portfolio includes, among others, Fitness World, Chr. Hansen A/S and Danish Meteorological Institute.
"Peytz & Co and iO share the same mission to advance digitally together, with clients and society, creating future proof solutions. We are really looking forward to being a part of the Nordic expansion.", says Laust Jørgensen, CEO at Peytz & Co.
iO is an end-to-end agency that shapes and executes strategic, creative, technological, and marketing ambitions for today and tomorrow. At the time of writing, iO has more than 2,000 employees around Europe.
For more information, please visit story.iodigital.com
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Henrik Segergren
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