Meta censors human rights – RFSL challenges with an invisible font

Since October 6, 2025, Meta has stopped all political advertising on its platforms within the EU. The reason is a new EU regulation on greater transparency in political advertising, Regulation 2024/900. The purpose of the rules is to show who is behind a campaign, who funds it, and what it aims to achieve — a framework RFSL welcomes.

But instead of ensuring transparency around political advertising, Meta has chosen another path: to block everything. This also applies to messages that have nothing to do with party politics, such as human rights, inclusion, and gender equality. For many non-profit organizations, this is a serious setback since Meta has often been an important channel for reaching the public.

“Meta’s decision to censor public debate is deeply troubling. Messages like ‘Support refugees, ‘Gender equality for women,’ and ‘All trans people have the right to be heard!’ are suddenly seen as too political to be shared. The EU rules have good intentions to create more transparency, which is absolutely necessary. But Meta’s decision is not about transparency, it is censorship, ” says Felix König, Head of Communications at RFSL.

To highlight the issue and still reach people with its message, RFSL has developed a completely new and unique typeface: The Human Writes Font. The design of the font is invisible to Meta’s AI but fully readable to humans. In this way, the messages can slip under Meta’s radar and still be shared.

“We know this is not a permanent solution. But it is a way to show how unreasonable it is that companies like Meta prevent organizations from talking about fundamental human rights. What happens to our democracy if big tech companies take control of it? The EU and the Swedish government must act now,” says Felix König, RFSL.

RFSL now urges other organizations affected by the new rules to make their voices heard. On humanwritesfont.com, there is an open tool that uses the special typeface to create an image of the message, ready to be used in paid ads.

About RFSL

RFSL – The Swedish Federation for Lesbian, Gay, Bisexual, Transgender, Queer, and Intersex Rights – is a non-profit organization working for an equal world where all LGBTQI people’s human rights are respected and no one is left behind, through political advocacy, education, and support services. rfsl.se
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For questions regarding the campaign, please contact Stendahls - part of iO, RFSL’s creative agency.

Stendahls - part of iO
​Miranda Fredriksson
​PR/planner
​Miranda.fredriksson@stendahls.se
​+ 46(0)72 312 29 30

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